A Mark Moment by Mark De Jong's blog

One chance, one transaction, one impression and nothing else matters... That is the experience.

There is a saying that you never have a second chance to make a first impression. We often get caught up in our bad day and expect everyone around us to just understand. For the customer who just walked in the door the way you acted, the way you treated them, the way you are today is the only way they know you. That  one transaction is their total impression of you. And if it is bad it is the only way they will ever know you.

 

One chance, one transaction, one impression and nothing else matters... That is the experience. Good, bad or great that is your choice. 

 

www.amarkmoment.com/
 
I enjoy hearing your feedback! Leave your comments or e-mail me anytime.
Thanks for all the retweets!

 

Posted via email from Amarkmoment

Get lost! You do not belong here!

There are few things more important to people than belonging. Just as Sports teams bring cities onto a bandwagon of hope as playoffs begin the need to have that common ground in insatiable. Starbucks understands this so well that once you have been into a location a few times you will find yourself calling it your Starbucks.

 

Whether you own a retail outlet, manage a bank or supply other businesses the need to belong is human. Everyone needs to belong, even your clients. How can you make them want to be part of your club?

 

 www.amarkmoment.com/
 
I enjoy hearing your feedback! Leave your comments or e-mail me anytime.
Thanks for all the retweets!

Posted via email from Amarkmoment

The power of thank you…

Most people live a life void of feeling valued. They are told when they make a mistake at work, they go to a home where their spouse has grown used to what gets done for them and only brings up short coming. Their children are too young to appreciate the sacrifices made on a daily basis.

I challenge you to thank those around you. Thank them for the simplest and even expected help that is given to you.  Thank your spouse for making you a great dinner. Forget that; thank your spouse for putting up with you after 10, 20, 30 years! ;) Thank your children for picking up their cloths. Thank you secretary for the work she or he does for you. Thank people for doing the expected.

Saying thank you costs you nothing but in a thankless world it is one of the most valuable gifts you can give the people around you.

http://www.amarkmoment.com/
 
I enjoy hearing your feedback! Leave your comments or e-mail me anytime.
Thanks for all the retweets!

Posted via email from Amarkmoment

It was a sad day today and the country mourns with me....

Today I received my double double in a regular cup. I know it is sad.

 For all the non-Canadians that are reading this let me give you a Cole's notes history lesson. In Canada we have a chain of coffee shop/restaurants called Tim Hortons. They have one of the most successful promotions in Canadian marketing history. 

The annual event is called Roll up the rim to win. Every year the chain puts out about 35 million cups of which about 3.2 million have prizes to be won.  The prizes are written in the rolled rim on the paper cups. You can win everything from a free coffee or doughnut to cars and cash.

This annual promotion has become so popular it is anticipated and celebrated in Canada like hockey, Maple syrup, and good Canadian beer.

Roll up the rim to win is not complicated. It it a simple, fun promotion that rewards its customers  with free gifts. 

What simple promotions can you do? How can you get your clients engaged? Maybe the answer you are looking for is right under the rim 

http://www.amarkmoment.com/
 
I enjoy hearing your feedback! Leave your comments or e-mail me anytime.
Thanks for all the retweets!

Posted via email from Amarkmoment

“I lived on the skid row not because I made one big bad decision. I ended up there because of many small choices” Joe Roberts

“I lived on the skid row not because I made one big bad decision. I ended up there because of many small choices” Joe Roberts

 I attended a great lunch today with the skid row CEO himself. In the late 1980’s he was living on the streets on Vancouver Canada. 14 years later he was on the who’s who list for the top 40 under 40 and MacLean’s magazines change makers list amongst many other accolades. When people asked him how he made it on the who’s who list he says it is the same way he made it on to skid row “daily choices”

 Every day you make choices in a direction. Are you choosing to dream and achieve or drift and deteriorate; skid row or CEO?

http://www.amarkmoment.com/
 
I enjoy hearing your feedback! Leave your comments or e-mail me anytime.
Thanks for all the retweets!

Posted via email from Amarkmoment

What do you value?

It does not matter how competitive the industry is, people are willing to pay more! Look at grocery stores. Super markets are extremely competitive yet if you do a price comparison there is a huge difference in what you pay. I recently went to a store close to my house to pick up steak, chicken, strawberries the same 3 items I had purchased a few days earlier from the store I normally go to. But the store by my house was 17% more expensive then the other.

 

So what are you paying extra for? Why are both stores are packed full of consumers? The products are identical. Is the experience that different? Is your experience worth 17% more?

http://www.amarkmoment.com/
 
I enjoy hearing your feedback! Leave your comments or e-mail me anytime.
Thanks for all the retweets!

Posted via email from Amarkmoment

A simple challenge

Today I challenge you with this one simple quote.

 

"Unless you try to do something beyond what you have already mastered, you will never grow." -
Ronald E. Osborn

 

I challenge you to take action in an area you feel uncomfortable. Something you have avoided and tell me how you it went and how you feel when you are done.

Posted via email from Amarkmoment

So what you are saying is.....

Communication and understanding are more often then not about listening and understanding not talking and convincing.

http://www.amarkmoment.com/
 
I enjoy hearing your feedback! Leave your comments or e-mail me anytime.
Thanks for all the retweets!

Posted via email from Amarkmoment

Who cares about gross sales? Gross total margin is all that matters!

Now when you sell a company gross sales can sound impressive but when running one Gross total margin really matters.

 

Consider this:

 

$1 million in sales at 20% gross profit equals $200,000 GTM (Gross Total Margin) if your over head is $100,000 you make $100,000.

 

Now take the same $1 million in gross sales but at 30% gross profit equals $300,000 subtract the same operating costs of $100,0000 but now you make $200,000. That is 2 times the profit with a 10% increase is average selling price with the same amount of work.

 

What operation do you want to own? What operation do you own?

http://www.amarkmoment.com/
 
I enjoy hearing your feedback! Leave your comments or e-mail me anytime.
Thanks for all the retweets!

Posted via email from Amarkmoment

Be a master of one … not a master of none….

Do you read allot of books full of great ideas? Have you tried to better yourself by implementing those ideas?

 

We all have 24 hours in a day and limited mental and physical resources to pursue opportunities and skills? You will never be excellent at everything so consider what is most important and pursue those skills and those opportunities relentlessly. Even if that mean you are just a MASTER OF ONE skill. If the one matters you are far ahead of the master of none.

http://www.amarkmoment.com/
 
I enjoy hearing your feedback! Leave your comments or e-mail me anytime.
Thanks for all the retweets!

Posted via email from Amarkmoment